A lot of what you expect is really down to the website your booking on. There's not a lot of content on your site and not really anything to engage the visitor. I probably would just be pleased to get a car. Just my opinion.
Hi I've recently used a Contract Car Hire company to lease a vehicle. They were much less expensive that I expected. The big surprise was the range they can offer. Everything for exectutive cared to vans to plant and machinery!
I have to say the same as Biz-S. The common mistake people make is to not have enough content on their webpages. It's crucial to get some good original and RELEVANT plain text. Without it no ammount of forum spam will help you to get a good ranking in Google, or anywhere else. IMO. By the way while I'm discussing spam, have a gander at Pet Care and Pet Health I thought it was promising. :-)